MUMBAI: nexGTv has launched mobile TV entertainment packs for subscription driven video entertainment platform in the Over-The-Top (OTT) domain for the first time in India.

It will offer multi-duration packs to expand portfolio, provide consumer choice and boost subscriber retention.

The packs vary in subscription duration for covering three months, six months, and twelve months are priced Rs 349, Rs 699 and Rs 1199 respectively. The packs, containing download, subscription and activation-related information will enable consumers to start their subscriptions on the mobile platform within minutes.

Digivive Services director and CEO GD Singh said, “Mobile VAS, especially TV-on-mobile is fast approaching an inflection point with consumers seeking empowerment and the ability to own their buying decision in terms of opting-in for product and service subscriptions. At the same time, convenience remains paramount for every consumer. Our entertainment packs meet both these needs and will help in not only smoothing and extending the customer’s experience and life cycle on nexGTv but also bring-to-life the entire mobile entertainment experience, which until now, was solely driven via telco partnerships.”

Singh added, “As an OTT industry pioneer and market leader having served more than 20 million customers, we are expected by our customers to keep innovating and stay ahead of the curve. The industry is rapidly transitioning into an FMCG- avatar and our extended duration packs complement this development, as consumers can now not only buy entertainment off the shelf but, can even gift it to one another. With mass 4G around the corner and 3G & smart phones becoming almost default modes of connectivity across key markets, Mobile TV & video entertainment is permeating people’s lives like never before and we are on the cusp of massive growth in this area.”

nexGTv operates on freemium model and offers multiple options to stay subscribed to its entertainment mix, which includes over 130 plus live TV channels, Hindi films, television shows as well as VOD content. 

Apart from revitalizing consumer engagement, these newly-launched subscription packs will enable nexGTv to target current and upcoming consumer touch points across both retail and e-tail markets. It will undertake alliance partnerships with leading industry brands and will empower customers, enabling voluntary subscription opt-ins.