MUMBAI: To meet the demand for spiritual and devotional viewers of the country YuppTV on 3 March announces the launch of spiritual - cultural channel Aastha TV to showcase Indian spirituality for the Asian Indian community spread across the globe. The channel will be available worldwide with the exception of the USA, UK and Canada.

Owned by Vedic Broadcasting Limited (VBL), Aastha TV telecasts religious discourses by saints and gurus; socio-cultural ceremonies and religious events, devotional music, programs based on pilgrimages, traditional festivals, meditation techniques, Astrology, Yoga, Ayurveda and educational programs based on ancient Vedic sciences.

Announcing the launch, YuppTV CEO Uday Reddy said, “We are pleased to take Aastha TV to YuppTV customers across the world in keeping with our commitment to offering some of the most diverse content to viewers. As a channel that provides individuals across ages the perfect platform to connect with a culture and spirituality that is their own and which they adore, we believe our viewers will both appreciate and benefit from the launch of Aastha TV.”

Vedic Broadcasting Limited CEO Pramod Joshi stated, “We are delighted to announce the launch of Aastha TV on YuppTV platform. Aastha has been at the forefront in providing content which fulfils the spiritual needs of the Asian Indian community spread across the globe. They can now benefit from the channel’s offerings through multiple internet enabled devices. Our association gives Aastha a wider global reach and will help people living away to connect to their homeland.”