Mumbai: Telugu streaming platform aha has announced a new web series “Alludu Garu” that is slated to release on 29 October.

The series stars Abhijeet Poondla, Dhanya Balakrishna, Y Kasi Viswanath, Sudha, and Shalini Kondepudi in key roles. The show is directed by Jayanth Gali (known for “Love Life” and “Pakodi”) and produced by Tamada Media. Bru is the presenting sponsor for the show.

“Alludu Garu” is a coming-of-age story that revolves around a newly-married couple Ajay and Amulya. It focuses on the plight of Ajay, who is forced to stay with his clingy in-laws Ashok, Nalini in a conservative household. Despite his initial reluctance, Ajay tries hard to meet their expectations and fit into the family, keeping his contrasting world views aside. While his struggles will tickle your funny bones without a doubt, you are sure to empathise with his plight.

"aha has made it a habit to deliver one hit show after the other in multiple genres, from ‘Tharagathi Gadhi Daati’ to ‘Kudi Yedamaithe’ to ‘The Baker and The Beauty’. We're sure ‘Alludu Garu’ will be an equally promising addition to our diverse content library of Telugu web originals and movies,” said aha CEO Ajit Thakur. “The show has the potential to strike a chord with audiences across all age groups, for it's a relevant take on relationships within a middle-class household in a lighter vein. We're happy to collaborate with Bru and are hopeful to continue our wonderful association in the future. "

“Being a regional OTT player, we are the one-stop shop for fulfilling all entertainment needs with the convenience of local language connect. Accordingly, our partnership with brands allows us to create more engaging formats. We are delighted to partner with Bru in this,” said aha head – non-subscription revenue Nitin Burman. “As our roadmap is to find unique stories of the Telugu land that are relatable to the constantly progressing audience and fans, we look forward to continuing our associations.”