MUMBAI: ALTBalaji has added a pinch of fun, sarcasm, wit to its collection for Tamil and Telugu users. The OTT platform recently launched original stand-up comedy videos inthese languages.
Tamil episodes feature popular stand-up comedians like Shanti Kumar and Shaik Baba Sharifuddin to name a few, while the Telugu library comprises talented and well-known artists Baggy, Manoj and Mervyn.
“We are thrilled to bring original regional stand-up comedy on ALTBalaji. It is fast emerging as a high growth genre for web audiences. Offline stand-up shows have time, place and ticket constraints whereas web as a medium takes away all these pains and enables access on a click. Based on consumer insight, we understood that the stand-up available to viewers in India is mostly English or Hindi, neglecting the regional language demand and so we have identified local talents from these regions and got them on board,” ALTBalaji CMO Manav Sethi commented on the new episodes.
It recently launched regional stand-up comedy videos in Marathi, Punjabi and Gujarati languages as well.
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