MUMBAI: Taking an edge over its rival Netflix, Amazon Prime Video is looking at making a bold move. The OTT player wants to be a content housing platform that is soon likely to include even TV channels of India.

The section is called Amazon Prime Channels and is already live in other countries such as the US, UK and Japan. According to a report by The Hindu Business Line, Amazon Prime Video head of international originals James Farrel said that Amazon Prime Channels is soon heading to India.

 Subscribers here can use their Prime accounts to watch channels like HBO, CBS, Starz, etc., without paying the cable bill. However, users will have to pay for every channel they choose and this will be in addition to the annual prime membership of Rs 999.

Amazon will still have a tough fight with other streaming platforms in the country that offer channels to watch. Leading OTT player Hotstar provides access to content from all 33 channels of its parent company Star India. Reliance Jio’s TV app also has over 500 channels to choose from.

Recently, Amazon announced a number of upcoming Originals that are going under production across the world. Some of them include Indian names such as Bandish Bandits, The Last Hour, an untitled drama thriller, an untitled drama, an untitled reality series and Comicstaan (Tamil). Amazon Prime Video India content director and head Vijay Subramaniam, in a recent interview, said that three new languages are to be added in the first six months of this year. The dropping of data rates across telecom operators has been a boon for OTT players and enabled them to go into regional content targeting rural and interior India.