MUMBAI: Apple is all set to reveal new details of its upcoming TV streaming service officially, later this month on 25 March, according to various reports.

Apple had sent out an announcement revealing that it will hold a press event at 10 am PT at the Steve Jobs Theater in Cupertino, California. The company has not given any details on the products that would be launched during the event, but the the video gives a clue by a brief countdown gif, which simply ends with the Apple logo and the tagline “It’s show time.” This likely means that the company could be launching its much-rumoured subscription services for video and news.

CNBC reported that the service will offer iPhone and iPad owners access to free original shows. It will also contain the option to sign up for other streaming services, like Starz and Showtimes, though it will likely be available outside of iOS as well. Rumors about the the company’s new video streaming services will be an attempt to rival Netflix, Amazon, and Hulu with its original programming. According to a report by Bloomberg, Apple has invested over a billion dollars to produce shows for its video-streaming services. 

Buzzfeed reported that during the event, Apple would also launch premium news subscription services. The company has partnered with several publications like The New York Times, Washington Post, Wall Street Journal, etc. However, publishers are allegedly resistant to this “Netflix for news” service, as Apple purportedly intends to keep 50 per cent of its revenue.