Mumbai: Arré Studio have entered into an exclusive option agreement with O4 Media and the creators of the international hit series ‘The Masked Singer’ to bring the pathbreaking global smash hit to Indian audiences.

The agreement will see Arré Studio developing a localised version of ‘The Masked Singer’ for the Indian market. Known for its unique blend of mystery, music, and entertainment, The Masked Singer has taken audiences by storm since its inception in South Korea, captivating viewers in over 50 countries, including the United States United Kingdom, Australia, and Germany.

"It's awesome to be partnering with MBC Korea and Arré Studio to bring The Masked Singer to India," said O4 Media founder and MD Gary Pudney. "The format's success across the globe speaks to its universal appeal, and we believe that Indian audiences, with their passionate love for music, will embrace the title with the same enthusiasm.

Commenting on the deal, MBC, director of the OTT global business team, Haewon Chin said, "We are excited to collaborate with O4 Media and Arré Studio to bring The Masked Singer to India. The show has demonstrated its ability to transcend cultural boundaries, and we believe that the vibrant and diverse Indian entertainment landscape is the perfect home for the next chapter of The Masked Singer."

Arré Studio's CEO Namit Sharma, also expressed his enthusiasm about bringing The Masked Singer to India: "At Arré we believe in creating entertainment that will become part of pop culture and The Masked Singer is a format that has delivered on this in most territories. It is a phenomenal combination of music, celebrity, mystery and humour. We are proud that this is our first international format option and there are many more to follow."