MUMBAI: Arré has launched Arré Outdoors, a new vertical, focused on travel, adventure, and more. Arré Outdoors, like Arré, is a multi-media, multi-genre platform with content ranging from videos to text to audio to doodles and more.

The first property from the Arré Outdoors stable is a first-of-its-kind travel-and-adventure reality series – The Real High, in partnership with Arunachal Pradesh Tourism, Nissan Terrano, Woodland and O’cean Active. It was made at a cost of a crore rupees by the production house 'Nimbu Mirchi Media Solutions, sources said. Arre Outdoors is planning to launch more fiction shows on travel.

Arré Outdoors is a call to city slickers to get out of their automated city lives and comfort zones, and get real and raw in nature. Arré Outdoors will take viewers and readers on a series of interactive digital journeys to undiscovered places and experiences in their purest form, starting with Arunachal Pradesh.

The show is an eight-part series where leading youth icon Rannvijay Singha takes six ultra-urban city dwellers on an incredible journey to the forests of Arunachal Pradesh, to experience life without beds, baths, and phones. The participants are given a once-in-a-lifetime experience to rethink their life and choices, and to discover “The Real High”

Arré, the digital destination for award-winning original content, launches a new vertical – “Arré Outdoors” – focused on travel, adventure, and more. This would be Arré’s second expansion after the launch of its food vertical – Arré Grub.

Shot in the breathtaking mountains, rivers, and forests of Arunachal Pradesh, the show is a visual delight blended with the fun experiences and wild adventures of the six participants along with Rannvijay, as they pitch their own tent, build their own raft, cook their own food, mingle with the locals, and experience life in a way unknown to any of them. Episode 1 of the series will be out on arre.co.in, the Arré app, and its partner platforms such as YouTube, Facebook, SonyLIV, Yupp TV, Jio Cinema, and Ola Prime Play on June 10.

Arré B founder B. Saikumar said, “Travel is no longer just a passion point pursued by some, but is increasingly becoming a way of life, as places and people get closer in the digital age. We travel the world in 80 minutes or even 80 seconds through pictures, 360-degree videos, interactive maps, and every other technology at our disposal.

Arré Outdoors is a fresh take on travel through stories and formats that will take our viewers and readers to places and nudge them to get out of their homes and journey these experiences themselves, one trip at a time. ‘The Real High’ is our first property from the Arré Outdoors stable and we are very thrilled to be partnering with Arunachal Pradesh Tourism, Nissan Terrano, Woodland, and O’cean Active to create this special show for our viewers”.

Arunachal Pradesh parliamentary secretary - tourism P. D. Sona commented, “We expect the number of tourist arrivals to grow exponentially this year, through many projects that engage with the youth. We are very delighted to partner with Arré on such an interesting initiative."

Nissan India Motor VP - marketing Sanjay Gupta said, “Our association with ‘The Real High’ offers us a platform to demonstrate the smarter and bolder presence of the New Nissan Terrano. The incredible journey undertaken by these six youngsters is high on aspiration and resonates with our target audience."

Singha said, “It will be interesting for viewers to see how the participants adapt to life outside the city and without taken-for-granted comforts, apart from the breathtaking sights of Arunachal Pradesh. We had a lot of fun shooting the show and I hope the audience enjoys it as much.”