MUMBAI: Cloud services provider for video Brightcove Inc has announced that it powers, Sony Pictures Networks India’s over-the-top (OTT) service SonyLIV. With several of the country's top-tier media companies as customers, Brightcove has partnered a wide range of broadcasters, publishers and OTT services as they seek to launch and monetise their online video experiences.
Brightcove has been a long-term partner of SonyLIV, powering OTT video delivery for various national and international sporting events such as La Liga, Serie A, WWE, NBA and the Australian Open.
Monetised with a combination of advertising, subscription payments, and pay per view offerings, SonyLIV offers an array of movies, TV shows, sports, music and original content to more than 30 million viewers. The Brightcove video platform underpins the on-demand video experience on SonyLIV, ensuring a high-quality viewing experience for Indian audiences across devices including web, mobile, and connected TV screens, a release issued by the cloud services provider stated.
Sony Pictures Networks India EVP and head (digital business) Uday Sodhi said, “The launch of a low-cost, high-speed mobile internet service in 2016 saw online video consumption surge up to five times in India, transforming the OTT landscape. For SonyLIV, the cornerstone of our strategy has always been to seamlessly deliver the best video streaming experience to our audience, and Brightcove is one of the key technology pillars in this strategy. Brightcove has not only provided a robust and highly scalable video platform to manage our OTT services, but has also brought deep video industry expertise to help us evolve our offering in a highly competitive Indian market.”
“Internet users in India are predicted to cross the half a billion mark by mid-2018. With more users coming online, long and short form video consumption is likely to skyrocket, and force a shift in how media companies package, deliver, and monetise their content,” Brightcove’s Asia general manager Ben Morrell said.
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