KOLKATA: Disney+Hotstar has bolstered its sponsorship portfolio for IPL 2020 with 13 sponsors. The brands which have onboarded for the largest cricket showbiz span across categories.
The start-up unicorn Dream11 is the co-presenting sponsor and Boost is co-powered by sponsor. The 11 associate sponsors include Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank, Great Learning, MX Player, Kingfisher Calendar and AMFI (Association of Mutual Funds in India).
“Dream11 IPL 2020 will be a major catalyst for viewers and fans, who are longing to see their favourite stars back on the field. We have created avenues for interactive advertising innovations which enable brands to engage with their audience more effectively," Star and Disney India ad sales president Nitin Bawankule said.
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"This has resulted in interest and investment from prestigious brands across categories as varied as auto to e-commerce to banking. All of this, coupled with enormous interest from viewers and fans, makes us confident that this year’s Dream11 IPL will be a resounding success,” he added.
Considerably, Disney+ Hotstar recently decided to take IPL matches behind paywall this year. It has struck deal with Jio and Airtel to boost the subscription too. Hence, the bold move will allow brands to reach high spender quality audiences.
Earlier, the platform has also announced the addition of new features to the interactive Watch’N Play social feed. Replicating the exhilarating roar of the stadium, fans will be able to use an interactive emoji stream.
