MUMBAI: Divij Sharma, Amazon's digital dynamo, is making a grand entrance onto the Prime Video stage, leaving behind the dulcet tones of Alexa to take up the mantle of head of engagement. After an 11-year odyssey through Amazon's Indian ecosystem, from marketplace to Amazon Pay and Alexa, Sharma is now set to weave his magic on Prime Video's content kingdom.

" These ongoing ~11 years at Amazon have been an incredible journey of building and scaling breakthrough digital products & services in India," quipped Sharma, clearly buzzing with his new gig. "And now, it's time to bring that experience to Prime Video, crafting experiences that'll keep viewers glued to their screens."

Sharma's Amazonian adventure saw him spearhead Alexa's Indian charge, conjuring up voice shopping and celebrity partnerships while serenading millions across Echo, Fire TV, and a plethora of partner devices. His CV reads like a tech-savvy fairytale, sprinkled with data-driven fairy dust and a dash of entrepreneurial swagger.

Before his Alexa journey, Sharma cut his teeth at McKinsey & Company, where he conjured up project management modules and data models for corporate titans. He's a self-confessed data junkie, with a knack for turning complex tech into consumer gold.

His mission? To amplify Prime Video’s diverse content portfolio, turning casual viewers into die-hard devotees. With a blend of strategic vision and execution prowess, Sharma is poised to orchestrate a viewership symphony.