MUMBAI: Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has partnered with major cellular provider XL Axiata’s home entertainment and fibre optic internet offering – XL Home in Indonesia.
XL Axiata is a part of the Axiata Group, which offers an array of innovative telecommunications products and services ranging from voice, SMS and Value-Added Services (VAS) to mobile data covering more than 93% of the population throughout Indonesia and having a robust subscriber base of 53.9 million. With the rise of more choices in viewing content habits, XL Axiata has recently launched XL Home, a home broadband entertainment service, backed with speedy and stable fibre optic internet connection that allows customers to choose their favourite entertainment and pay for the content or television channels they prefer.
This association further leverages the platform’s global position and cements Eros Now’s presence in key emerging markets like Indonesia. Indonesia is one of many countries in Asia with a thriving community of Bollywood film fans. The partnership between Eros Now and XL Home will allow consumers easy access to home entertainment with fibre optic internet, offering Eros Now’s massive library of over 11,000 films, original shows and music videos. From classics like Ram Aur Shyam to blockbusters like Devdas, Bajrangi Bhaijaan, and Bajirao Mastani, consumers will have access to a wide array of quality entertainment at a monthly subscription of IDR 26,000 ($1.79 USD) and an annual subscription of IDR 260,000 ($17.93 USD).
Commenting on the association, Rishika Lulla Singh, CEO, Eros Digital said, “We want to continue creating strong differentiated content strategies and cater to the growing influence of Indian content worldwide. The collaboration with XL Home enables Eros Now to expand its reach to a larger consumer base in Indonesia who can enjoy their favorite Indian entertainment content on XL Home.”
XL Axiata's Director or Corporate Strategy and Business Development, Abhijit Navalekar, said, "XL Home is enthusiastic in forming a partnership with Eros Now, in order to, mutually, providing high quality content for XL Home customers. Through this partnership, we also want to show our dedication and commitment in providing comprehensive and relevant content. Supported by high speed and stable fibre optic internet connection, we are optimistic in providing fantastic XL Home experience to our customers."
As previously announced in September of this year, Eros Now entered the Indonesian market through a distribution partnership with Xiaomi’s Mi TV. The integration with XL Axiata further affirms Eros Now’s penetration strategy in the Indonesian market.
