MUMBAI: While the FIFA fever has overtaken the world, over-the-top (OTT) platform Eros Now has launched an app dedicated to football lovers across the globe. The new app called Eros Now Betz has been launched in association with Dab Gaming.

Eros Now Betz is available across Android and Apple devices. Allowing users to be a part of the on-going matches and experience victory as their teams also win along, it will increase the audience engagement. Users will be able to earn points for every correct prediction that they make while the matches are being played in real-time.

“With Eros Now Betz we continue to invest in providing contextual and deep engagement to our viewers around the world. Our recent association with IPL RCB provided some interesting data on how we can leverage topical sporting events and the launch of the Eros Now Betz app further extends this into the world of Football. The thrilling and action-packed World Cup just got more exciting for audiences who can now participate real time,” Eros Digital CEO Rishika Lulla Singh commented on the launch.

Eros Now Betz users will also win a free month of content accessibility to Eros Now’s unparalleled movie library of over 10000 films.

"The World Cup is all about the entire world celebrating football together and we are delighted to be able to partner with Eros Now to bring betting for just the fun of it to their truly global audience. Eros Now Betz enables players to experience all of joy and buzz of betting and winning on World Cup matches without any of the pain of losing. We all think we know a bit about football, now Eros Now subscribers can prove who knows the most without having to line the bookies pockets," Dab Gaming chairman Ben Walmsley said.

Earlier this year, Eros Now made its debut in IPL as the title sponsor of Virat Kohli-led Royal Challengers Bangalore. The leading OTT platform which is mainly famous for its movie library has associated the brand name with two major sports events of the year.