KOLKATA: Eros Now, the OTT platform owned by ErosSTX, has reached 36.2 million paid subscribers and 211.5 million registered users worldwide as of 30 September. This represents 6.9 million net new paid subscriber additions over the past six months.

This subscriber growth has been powered by its investment in technology and the larger partnership with Microsoft. In a recently completed project, Eros Now uploaded content to a central content repository, built on Microsoft Azure, that can quickly process large volumes of data to distribute to hubs via satellite. Consumers then connect to these hubs to securely download content to their mobile devices without internet connectivity. By using this system, consumers in low connectivity regions can access Eros Now’s rich media content and pay for services in modes they prefer. Enabling video distribution via satellite could be game changing for the OTT business in developing markets like India, South East Asia and Africa where more than 50 per cent of the population has intermittent access to internet and internet video.

Another major attribute to the platform’s growing popularity has been the Eros Now Original Series. The recently released and critically acclaimed original series Flesh, starring Swara Bhaskar, generated the highest ever time spent viewing by Eros Now consumers – more than any other original series so far. Overall engagement on the platform has increased dramatically so far this year and is approximately double the pre-lockdown engagement.

This festive season, Eros Now has partnered with Paytm to offer 100 per cent cash back to the digital payments app’s consumers in India who subscribe to the Eros Now’s monthly pack of Rs 49 and to unlock #DilwaliDiwali and enjoy the best of movies, original series and more.