MUMBAI: Eros International has announced that Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a strategic distribution partnership with Xiaomi, India’s smartphone brand for its smart Mi LED TVs.
With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia. Eros Now will be available within patchwall on all Mi TVs sold in India, giving all users access to its compelling bouquet of 11,000+ Bollywood and regional language films, entertainment shows, music videos and originals at a monthly subscription of INR 49 (Plus Plan) and INR 99 (Premium Plan).
Eros Digital CEO Rishika Lulla Singh said, “Eros Now intends to take its viewers beyond conventional small screen on demand experience and offering an enviable user interface on smart televisions. In a bid to ensure that the digital-first audience of today has access to the best of entertainment, we are glad to partner with Xiaomi for its content offerings on all Mi LED TVs. Through this partnership, we are thrilled to bring our larger than life movies and Eros Now Originals on the bigger screens with a richer experience.”
Eros Now’s integration with Mi LED TVs comes at a time when Xiaomi is celebrating its anniversary of four years in India. Earlier this year, Xiaomi integrated its Mi Video app with on-demand streaming services including Eros Now.
MiTV Xiaomi India product manager Sudeep Sahu said, “Mi TV 4 is the thinnest LED TV in the world, boasting an extremely slim design that measures only 4.9mm, with a frameless display design for a more immersive viewing experience. With our content first philosophy, we hope to bring each Mi LED TV user a unique experience with a personalised interface. All this and much more is possible with PatchWall inbuilt into the world's thinnest LED TV. Eros Now has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and Eros Now is a very important partner who share similar brand philosophies as Xiaomi in terms of disrupting industries.”
In an innovative move earlier this year, Xiaomi launched the new Mi LED TV 4 55”, Mi LED TV 4A 43” and Mi LED TV 4A 32” armed with native apps from a group of content partners powering the world’s thinnest LED TV. Eros Now’s content offering adds to the largest content aggregator library in India of Xiaomi. The content offerings now pan out to all three Mi TV’s.
