MUMBAI: Eros International has collaborated with TV Roku and webOS-enabled LG Smart TVs to make its OTT content from Eros Now available globally. Eros’ vast library of Bollywood and regional language films, TV shows, and originals will be shown.

Commenting on the partnership with LG smart TVs, Eros Digital CEO Rishika Lulla Singh said, “We are excited to partner with one of the largest and formidable brands in consumer electronics. Smart TVs are increasingly becoming a must-have in every household today. This partnership offers a seamless viewing experience for Eros Now users which furthers our vision of being platform agnostic.”

Users will also be able to enjoy a range of exciting features including full-length movies, thematic curated playlists, multi-language subtitles for movies, music video playlists, regional language filters, and access to a watch a list of titles.

LG Electronics India director home entertainment Younchul Park said, “At LG, we constantly look at partnerships that can offer value proposition to consumers and our association with Eros Now is a step forward towards this endeavour. The market for smart TV is experiencing an upsurge in India. Availability of good content can certainly enhance the overall consumer experience of smart televisions. We are very confident that good content will further drive smart TV sales in India and create a conducive eco-system for us to cater to the ever-increasing demand.”

Talking about the partnership with Roku, Singh said, “We are happy to collaborate with a leading streaming innovator like Roku and continue our global expansion to provide seamless user experience. Eros Now’s extensive premium content can now reach millions of homes across North America and the UK through the Roku platform.”