MUMBAI: Close at the heels of its 7-year celebration, Firstpost achieves another milestone that of its popular web-series - 9 Months Season 2, India’s first and only comprehensive show on pregnancy and childcare recording a remarkable 11.8 million views across platforms. Adding to that, the show has gained traction as the go-to guide for new parents amassed a reach of 20 million and 43,000 engagements in form of reactions, comments and shares on the on Facebook. The show has been highly appreciated by the audience for delivering high-quality and valuable content for new parents.
As India’s largest and premier platform for digital news, analysis and opinions, Firstpost has successfully delivered clutter-breaking, innovative content. With the success of 9 Months Season 1 that captured the nine months of pregnancy, Season 2 dealt with the 0 to 1 year of a baby’s life. In collaboration with Tickled Media’s theindusparent.com, the show witnessed the presence of some of the most reputed experts, opinion makers and celebrities who came onboard to share their personal experiences.
Commenting on the success of season 2, Firstpost, Business Head, Azim Lalani said:9 Months has once again stipulated that Firstpost is truly delivering innovative content in captivating formats. We remain committed to delivering excellent content to our audiences. We’re on the right path and are coming up with many more intellectual properties which have never been done before. We are excited with this new revenue stream which has enhanced our brand value and business manifold. The show was distributed on 5 different platforms and that goes to show we are considered a valuable partner. This is a feather in our caps and I thank all the brands who have partnered with us.
Anchored by Meghna Pant -Presented by Baby Dove, powered by Huggies, in association with Kansai Nerolac Paints Limited and Eureka Forbes, the web-series covered the entire gamut right from lactation, check-lists for bringing the baby home, skin-care essentials, sleeping patterns, dietary needs, impact of colors, mental and behavioural development as well as a mother’s health-care post-partum and a host of other subjects.
