MUMBAI: FuboTV Inc., the sports-first live TV streaming platform, has just upped its game with the launch of multicultural content bundles designed to cater to a growing demand for international programming. Available both as standalone subscriptions and as add-ons to English-language Fubo base plans, these bundles aim to provide diverse audiences with premium entertainment in multiple languages.

Leading the charge is Zee Family, a suite of 18 linear entertainment channels from Asia TV USA Ltd., the independent distributor of Zee Entertainment. This offering is now live on Fubo, available as an annual subscription, with a monthly plan rolling out soon. The deal also paves the way for the addition of Zee5, Zee’s direct-to-consumer (D2C) streaming app, broadening Fubo’s South Asian content portfolio.

The U.S. Census Bureau has highlighted a significant rise in Indian-language speakers, particularly Telugu, Tamil, Kannada, and Marathi, underscoring the need for diverse, regional content. By integrating Zee Family into its platform, Fubo is tapping into this growing demand, offering more entertainment choices to an increasingly diverse American audience.

Asia TV USA Ltd. licensing, EVP, Zee5 B2B, operations, head of partnerships; distribution, ad sales, Akhilesh G. celebrated the collaboration on LinkedIn: “Happy to announce the partnership between Fubo and ZEE, making Zee Family the first multicultural offering on Fubo in the U.S.! This collaboration brings 18 linear ZEE channels and Zee5 to Fubo's customers, expanding access to premium South Asian entertainment.”

He further highlighted the importance of this partnership: “South Asian population in the U.S. has seen significant growth, as reflected in recent Census data. With millions of south Asians calling the U.S. home, the demand for premium, culturally relevant entertainment has never been greater. A huge thank you to Fubo for their collaboration in making this vision a reality. We are excited to deliver the best of south Asian entertainment to an even wider audience!”

“The launch of multicultural bundles is a natural next step in our Super Aggregation strategy, as we seek to serve all consumers with flexible content bundles featuring the content they want to watch at an appropriate price point,” said Fubo executive vice president of content strategy and acquisition, Todd Mathers. “These skinnier content bundles enable Fubo subscribers to build the content package that’s right for them. We plan to offer additional new programming packages, and in multiple languages, to really put choice in the hands of consumers, as they deserve.”

Zee Family brings a powerhouse lineup of channels that cater to various linguistic and cultural preferences. Some highlights include:

1    Zee TV – The flagship Hindi general entertainment channel, renowned for its family dramas and reality shows.

2    Zee Cinema – A treasure trove of Hindi movies spanning action, comedy, romance, and family films.

3    Zee Telugu – A leading Telugu entertainment channel offering a mix of serials, films, and reality shows.

4    Zee Tamil – A go-to Tamil entertainment hub with a rich blend of dramas, movies, and cultural programming.

5    Zee Marathi – A favourite among Marathi-speaking audiences with its drama, movies, and lifestyle shows.

6    Zee Bangla – A Bengali entertainment powerhouse, known for its innovative programming and viewer engagement.

7    Zee Punjabi – A Punjabi-language entertainment channel featuring serials, reality shows, and cultural content.

8    Zee World – A destination for Bollywood entertainment, bringing Indian series and films to global audiences.

9    Zee Kannada – Offering everything from game shows to soap operas for Kannada-speaking viewers.

10    Zee Keralam – A Malayalam channel reflecting the vibrant spirit of Kerala through fiction and non-fiction shows.

11    &TV – A Hindi GEC (general entertainment channel) catering to modern Indian sensibilities.

12    Zee Anmol – A collection of some of India’s most-loved television classics.

13    Zee Classic – The channel that keeps the golden era of Bollywood alive with iconic films and talent spotlights.

14    Zee Bollywood – A high-energy Bollywood channel showcasing masala entertainers.

15    Zing – A Bollywood music and lifestyle channel featuring celebrity news and entertainment.

16    Zee Talkies – A 24/7 Marathi movie channel celebrating the best of Marathi cinema.

17    Alpha ETC Punjabi – A Punjabi entertainment channel covering drama, music, news, and cultural content.

18    Zee Cinemalu – A Telugu movie channel offering world television premieres and an extensive film library.

Fubo isn’t stopping with Zee Family. The streaming service plans to expand its multicultural content offering, bringing even more live and video-on-demand (VOD) options across various languages and cultures. The move positions Fubo as a serious contender in the battle for diverse, niche audiences who crave entertainment that reflects their heritage and preferences.

For consumers, this means more ways to tailor their viewing experience, whether they want a full-fledged multicultural plan or just a few add-ons to complement their existing subscription.

As the streaming wars intensify, will Fubo’s strategy of hyper-personalised content bundles prove to be a game-changer?