MUMBAI: Hathway has taken the step ahead to bridge the gap between TV and OTT by landing a deal with giant Netflix. Consumers will get seamless access to Netflix through the Hathway set top box. While there will be a dedicated Netflix button on the remote of the set top box, Hathway subscribers will be able to pay for Netflix subscription using the Hathway bill.

The introductory price for set top box has been set at Rs 2,999. All existing and new Hathway broadband consumers, who subscribe to Netflix and pay through their Hathway bill for their Netflix subscription, will receive this box for free.

"In this smart and digital era, customers are looking at leading internet entertainment services like Netflix to access high quality, well produced entertainment. The soon-to-be launched Hathway set top box will make watching streaming videos on large screens an incredible experience. The Hathway set top box will be bundled with our high-speed, unlimited fibre-to-home monthly plans,”  Hathway MD Rajan Gupta said.

In the changing content scenario, both OTT platforms and internet service providers are getting into deals to expand consumer reach. While for Netflix it is an important deal to reach local consumers, Hathway will also be able to lure customers on the back of the OTT platform’s content library. Moreover, when Jio is gearing up to roll out its fibre to home service, all other existing players have started changing their strategy.

 “We’re very excited to partner with Hathway Broadband in India to bring the latest technologies and great stories under one roof. The Hathway set top box will allow Hathway’s customers to use the Netflix button on their remote controls to seamlessly access and enjoy the best entertainment at high speeds,” Netflix Asia business development VP Tony Zameczkowski said.