MUMBAI: Premium video-on-demand service HOOQ has roped in two industry veterans who will focus on deepening the platform’s original and local content. Bryan Seah has been appointed as its head of original productions and Tina Arwin as its new head of content Indonesia.

Prior to his latest position, Seah worked as the original content head at Discovery Network where he oversaw original branded content for the likes of Nestlé, Audi and Samsung. He has produced and developed a range of programmes from current affairs to reality for media brands such as Animal Planet, Discovery Channel, NHK and TLC. His experience spans over 15 years.

“There’s really no better time to be a consumer or producer of quality content today - OTT platforms have given audiences full control of the viewing experience, while producers have more avenues than ever to share their stories. HOOQ has led the charge in delivering premium content in partnership with top producers. I am delighted to join the dynamic team at HOOQ and to be part of this commitment to bring world-class content to our audiences, and I look forward to working closely with the production community across Asia to showcase the unique stories from our dynamic region,” Seah commented on his new appointment.

Arwin worked as content and programming head of Viu Indonesia leading the content acquisition and programming strategy for the market.  She has more than 18 years of experience in the Indonesian market. She worked with brands like MTV Indonesia, Fremantlemedia, Astro Indonesia and Vivasky.

“HOOQ presents an exciting opportunity, particularly in Indonesia where it is the market leader. Known for bringing in the best of local and Hollywood content to local viewers, I am thrilled to be joining the team and look forward to work together with the team to bring more local and original quality content that are both engaging and entertaining,” Arwin spoke about her new role.