MUMBAI: In a bid to retain viewers that consume content, Reliance Jio has planned to roll out four new channels for the users of JioTV. Out of them, two are regional language based, according to reports.

Reliance Jio has added movie service channels and regional channels which include Tamil and Telugu language channels. Among these new offerings, the new Jio Bollywood Premium HD channel, Jio Bollywood Classic HD channel, Jio Tamil Hits HD and Jio Telugu Hits HD are the channels that are on offer.

Furthermore, the telecom operator had also joined hands with Star India to provide live cricket auction. This five-year deal with Star India provides the app streaming rights to all the T20, ODI, International Test Cricket and Premier Domestic Competitions of the BCCI.

Jio subscribers also get to enjoy 640 channels in various other regional languages such as English, Hindi, Bengali, Malayalam and others. Currently, the app boasts of an impressive 100 million downloads.