MUMBAI: The over-the-top(OTT) platform Viu has officially entered South African market. Following this launch, Viu is now available in 17 countries. While Viu’s programming strategy always focuses on locally relevant premium content, South Africa is not an exception.

The OTT platform which has entered partnerships with Etv, SABC will operate in freemium model and will offer local and original content also. Viu has already licensed South Africa’s most watched local shows and users can watch the country’s leading productions such as Imbewu, Uzalo, Scandal, SkeemSaam.

“We are excited to be bringing a truly ‘freemium’ video streaming service anchored on local content to South Africa. Through our partnerships with Etv, SABC, and Vodacom, we have built an ecosystem that makes it easier for audiences to engage with our platform. The app is available in the IOS app store, Google Play and in the Huawei app gallery,” Viu SA country manager Ryan Solovei said.

Viu has also partnered with Vodacom to provide greater access to customers with innovative products. The Viu Premium subscription is available at R69 per month, R20 a week or R5 per day.  

“Vodacom entered into a strategic partnership with Vuclip over three years ago with the aim of providing a wide range of quality entertainment across various customer segments. Based on the success of Vuclip short form content as well as our Video Play service, we have made the strategic decision to enhance our video portfolio though the launch of Viu, to continue providing local and international premium content to our South African market,” Vodacom group digital and fixed services officer Zunaid Mahomed said.