Mumbai: mediasmart has elevated Nikhil Kumar to the role of vice president, India and Southeast Asia region. He was previously senior director of brand and strategy, India and SEA.

Kumar is a marketing professional with 14 years of experience. He joined mediasmart in November 2020. He was previously associated with Bytedance as business head – global business solutions. His prior stints include InMobi as director brand strategy and industry head CPG and AlcoBev, Housejoy as head of marketing, Puma India and SEA as senior marketing manager and L’Oreal.

He is an alumnus of the Indian Institute of Management, Lucknow.