Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track "Kanta Laga" from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh. 

As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive period before its distribution to any other Indian short video apps, said the statement.

Commenting on the launch, Neha Kakkar said, "As an influencer on this platform, I am glad to extend our partnership for our new song and I am hoping the MX TakaTak community will come out in support of this peppy track and make it go viral.”

"Short video apps have become one of the key mediums for artists like us to connect with our fans. I am extremely thrilled to partner again with MX TakaTak for our exclusive launch for Kanta Laga,” remarked Tony Kakkar. “TakaTak's audience has always been encouraging and interactive, making our collaboration with the platform more seamless. We can not wait for the audiences to groove on the song and show us their creativity in fun video challenges."

YoYo Honey Singh added, "Collaborating with two trendsetters Kakkar siblings and MX TakaTak for Kanta Laga is a great combination to make content viral. This composition is very close to my heart. It is a song we have thoroughly enjoyed creating and I am sure music enthusiasts will revel in listening to it.”