MUMBAI: Netflix has made Black Friday a dark day for its subscribers. The content company has increased prices for its standard and premium subscription packages. On 24 November, in an email sent to its subscribers, Netflix communicated that the increase in the membership cost will bring about an addition in content.
The company’s email read: “The cost of your membership will increase to $10.99/$13.99. So we can add more of what you like to watch. Awesome entertainment built around you is what we’re all about. We have enhanced our features so you can download your favourites and watch without wifi, too.”
The standard package, which allows subscribers to watch on two screens at once, will be bumped up from $9.99 to $10.99 per month. The premium package, which lets users watch 4K video on four different devices, will go up from $11.99 to $13.99. The basic $7.99 per month plan will remain the same for US subscribers.
For the UK, the price for the standard plan is going up from £7.49 to £7.99 per month. Moreover, the price of the most premium plan is going up from £8.99 per month to £9.99. The price of the cheapest plan, however, will remain the same at £5.99 per month.
According to Netflix director communication Thomas Cherian, the price hike is not applicable for Indian subscribers because the market is nascent and it wants to build its presence. So, Indians can relax and ‘Netflix and chill’ at the same rates.
But, Twitter was inundated with tweets by various subscribers outside India, taking to the platform to make their displeasure vocal. Announcing the price hike with an email notification has been considered a bold move by a few of the Twitterati and smart because it gets a place to hide amongst other emails.
Twitter links:
https://twitter.com/bangordad/status/934058041460346881
