MUMBAI: Netflix is targetting India’s love for two things - entertainment and cricket - in one fell swoop. The leading over the top (OTT) platform has announced the production of an original unscripted series revolving around the Mumbai Indians, three-time winner of the Indian Premier League (IPL).
The platform has collaborated with Condé Nast Entertainment for the upcoming production. The show will be available exclusively on Netflix to over 117 million members in 190 countries around the world.
Players from MI will be followed both on and off the field. The show attempts to take a deeper dive into the cricketing values and traditions of the successful IPL franchisee while it embarks on the eleventh edition to attempt a fourth win.
“The series will bring viewers a never-before-seen look at the richest tournament in cricket--the world's second most-watched sport--covering unseen aspects of the team, the compelling stories and characters that bind them with the vibrant city they call home,” an official statement from the company read.
To make the local connection strong, the streaming giant is coming up with several Indian originals. Netflix India recently premiered Love Per Square Foot, a full-length Hindi romance. The platform will premier Sacred Games on 6 July. Now, it has chosen India’s most popular sport as the central theme for another original.
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