KOLKATA: Netflix has elevated Bela Bajaria as vice president global TV in order to streamline its content team. Cindy Holland, original content vice president quits as a part of the major shakeup at the organization. Holland has served for nearly two decades at the streaming giant.

Bajaria joined Netflix in 2016 and she was given the mandate of unscripted programming and international content. Over the years, international content has been put at the heart of Netflix’s overall content strategy as the platform’s growth in the domestic market has become saturated.

While several executives have led the different segment of Netflix’s TV programming, the film division was streamlined in the past. “Since becoming co-CEO, I’ve wanted to simplify the way our content teams operate,” Netflix co-CEO Ted Sarandos explained.

"These kinds of changes are never easy, and I am enormously grateful to Cindy Holland for everything she has done over the last 18 years at Netflix — first licensing DVDs and then as the driving force behind our first eight years of English original series. Cindy’s been a great champion of creators and the power that comes from seeing more perspectives reflected on-screen — launching enduring dramas like Orange is the New Black, Stranger Things, and The Crown. Most important of all she’s been a fabulous colleague. We wish her all the best for the future,” Sarandos commented on Holland’s departure.

According to reports, Bajaria was courted by NBCUniversal to oversee all entertainment programming across its several divisions. Now, she will oversee all original programming, scripted and non-scripted in both the English and non-English languages at Netflix.