MUMBAI: Streaming giant Netflix is launching another video game. According to media reports, Netflix announced that it entered into a partnership with Next Games to create a third mobile game based on its hit series Stranger Things.

The new game is due to arrive next year while the Stranger Things 3: The Game will come out on 4 July, the same day the third season of the popular show premieres.

“Shortly after season one of Stranger Things, we realised this is a phenomenon. It was our first attempt at doing consumer products and merchandise. We had never done anything like that before,” Netflix interactive games director Chris Lee said as quoted by Fortune.

In addition to that, Netflix has also licensed “The Dark Crystal: Age of Resistance”, a prequel series to the 1980s Jim Henson film,  for a game that is due to arrive later this year.  Although Netflix still generates virtually all of its sales from subscriptions to its streaming service, video games can emerge as new revenue streams.