KOLKATA: Netflix has finally unveiled the dates for its free weekend access to Indian audiences. The viewers can binge Netflix content without subscription on 5 and 6 December during ‘StreamFest’.
To get access to the vast content catalogue of the streaming service, users have to simply enter their name, email address, and create a password on the dedicated SteamFest page. They will be able to stream the platform across devices including smart TV, gaming console, iOS, and Android apps and on PC. However, the streaming will be restricted to standard definition (SD).
Apologising to all the honey bunny cuddly wuddly boo boos out there in advance.@yamigautam pic.twitter.com/1osjyodkML
— Netflix India (@NetflixIndia) November 19, 2020
The streaming giant is promoting StreamFest aggressively through its social media platforms and has roped in Anil Kapoor, Yami Gautam, and Nawazuddin Siddiqui to spread the word. “That’s right, it’s time to cancel your plans and settle in to watch Netflix. We don’t need any payment details – just your love and undivided attention,” Netflix said on its website.
This 5th and 6th December, your friends might move your moving plans.@AnilKapoor pic.twitter.com/XgmMsAI7Qo
— Netflix India (@NetflixIndia) November 19, 2020
Netflix has been constantly innovating its marketing and promotion strategy in India to get more users to sign up. “We think that giving everyone in a country to access Netflix for free for a weekend could be a great idea to expose a bunch of new people to the amazing stories we have and hopefully get a bunch of them to sign up. We will try that in India and we will see how that goes,” Netflix COO and chief products officer Greg Peters said.
