MUMBAI: Close to Prayagraj (formerly Allahabad) is Triveni Sangam - the sacred confluence of the Ganges, Yamuna, and Saraswati rivers. Today, Prayagraj is a husltle bustle of activity as it gets ready to stage the Maha Kumbh Mela 2025, a magnificent spiritual celebration anticipated to draw 400 million pilgrims from around the world.
And to make sure its influence is felt the world over, news television network News18 has launched News18 Kumbh, an exclusive YouTube channel that provides 24/7 coverage of this extraordinary event. It will bring the vibrant traditions of Indian spirituality into homes globally, offering viewers a virtual pilgrimage that encapsulates the essence of devotion and unity, showcasing the largest religious gathering on earth from 13 January to 26 February 2025.
To get a dekko of the YouTube channels click here: https://www.youtube.com/@news18kumbh
The News18 Kumbh logo was unveiled by the Akhil Bharatiya Akhara Parishad president Mahant Ravindra Puri - the apex religious body of 13 recognized monastic Hindu orders. The showcasing of the logo was streamed directly from the Kumbh Mela on the YouTube channel.
As part of the launch, Prateek Trivedi’s popular show Bhaiyaji Kahin featured a special live episode that captured the rich culture and tradition defining the Kumbh Mela.
According to a press release issued by the network, News18 Kumbh is to provide live coverage from multiple ghats and akharas. With 24-hour live streaming, special programming, and curated shows, the channel will delve into the mythology, spiritual significance, and cultural traditions of the Maha Kumbh. From detailed insights into the Shahi Snan and the importance of bathing rituals for different akharas to key dates, travel advisories, and daily event calendars, News18 Kumbh will serve as a guide for devotees and viewers alike.
As a tribute to the spirit of Maha Kumbh 2025, News18 also released a specially composed song that beautifully captured its essence and magnificence.
News18 network has deployed a dedicated team to cover the event. and has set up operations in Prayagraj to bring viewers updates and insights over the two-month-long event.
