NEW DELHI: The Pokémon Company has launched Pokémon Kids TV in India and other Asian countries, an English sister channel of the official Japanese Pokémon Youtube channel for kids. Pokémon Kids TV makes available videos ranging from Pokémon songs and nursery rhymes to educational content.

With a global viewership in mind, Pokémon Kids TV features English and non-verbal videos for children and parents of all cultures to enjoy. Future plans for the channel include adding videos tailored to specific countries and regions.

In addition to famous nursery rhymes such as London Bridge is Falling Down and Old MacDonald Had a Farm, the channel also features Winter Wonderland, which adds a Pokémon touch to the holiday season.

The channel has a wide range of content that attracts children‘s interests, from a quiz series that stimulates thinking to a fun rhythm series. Kids can enjoy dancing to the song If You‘re Happy and You Know It, a widely recognised song both overseas and in Japan, along with Pikachu.

The Pokémon Company representative director & COO Takato Utsunomiya said, “As the demand for video content has grown in recent years, Pokémon Kids TV (Japan) has also expanded and now people around the world outside of Japan will be able to enjoy it too. As part of this expansion, we are launching Pokémon Kids TV in hopes that even more children will join the fun. We are also planning to expand this concept in the future to other Asian countries and even create region-specific content in other languages.”