MUMBAI: In the bustling streets of Mumbai, where skyscrapers narrate tales of ambition, one name consistently towers above the rest—Mukesh Ambani.
The maestro of business expansion has struck again, this time joining forces with Prasar Bharati, India’s cherished custodian of cultural narratives.
In a move that seamlessly blends legacy with technology, the public broadcaster’s OTT platform, Waves, now graces the Jio Store shelves, promising a cinematic journey through India’s heart and heritage.
Imagine the allure: archives of Doordarshan’s golden era, the timeless melodies of All India Radio, and an array of fresh originals—all a tap away for millions of Jio users. This partnership isn’t just about streaming content; it’s a bridge connecting India’s storied past with its digital future, hand-delivered by Ambani’s ever-expanding empire.
Is there a realm Mukesh Ambani doesn’t touch? It seems unlikely, as Jio continues to rewire how India consumes entertainment, one milestone at a time.
Since its launch, Waves has rapidly garnered attention, amassing over one million downloads and positioning itself as a premier destination for Indian audiences. With this collaboration, Waves takes a strategic leap to become accessible across all Jio devices, leveraging the telecom giant’s expansive reach and connectivity.
Imagine how India’s rich cultural tapestry can now reach every corner of the nation? With Waves on Jio Stores.
Waves offers something for everyone:
. Original Content: Explore new fiction and non-fiction programming.
. Legacy Programming: Rediscover classic shows from Doordarshan archives.
. Live Events: Stream real-time happenings from across the nation.
. Gaming and E-Commerce: A unique blend of entertainment and interaction.
. Nostalgia Features: Enjoy photo albums and magazines highlighting India’s heritage.
This diverse lineup ensures that Waves caters to audiences of all ages and preferences. As the platform grows, its popularity underscores a collective demand for authentic Indian storytelling.
Prasar Bharati CEO Gaurav Dwivedi expressed his optimism about this partnership, “We are thrilled to take Waves to the next level by making it available to Jio users. The platform has already received a fantastic response, and with Jio’s vast subscriber base, we are excited to introduce our diverse and compelling content, which includes – Nostalgia, Live Channels, Magazines, Photo Albums, etc., to even more homes.”
A Jio spokesperson added, “We are excited to partner with Prasar Bharati to offer Waves to our users. This partnership offers a wider content offering to audiences at large and ensures that they are able to choose from the best.”
Why does this partnership even matter?
The inclusion of Waves on Jio Stores signifies a blending of modern technology with the cultural essence of India. It underscores Prasar Bharati’s mission to preserve India’s heritage while ensuring it resonates with contemporary audiences.
From classic TV dramas to innovative new content, Waves aims to deliver a robust digital entertainment experience that celebrates India’s diversity.
Are you ready to surf India’s cultural treasures with Waves?
