KOLKATA: Rajitta Hemwaani has started her new stint at ErosSTX as Eros Music business head. Hemwaani was previously working as chief content officer at 9X Media.

Hemwaani has experience across media and entertainment in creative content, content acquisitions, partnerships and business development. In her career spanning over two decades, she has served leadership roles at The Times of India group, Star TV Network, Universal Music Group, Reliance Entertainment, Tips films and 9X group of channels.

Over the years, Hemwaani has given the music business some of its biggest and most successful artists, such as DJ Suketu, Jassi, Indian Ocean, Bombay Rockers, Raghav, DJ Akbar Sami, Mohit Chauhan, Whosane, and Nasha, to name a few.

Her disruptive and clutter-breaking ideas were behind properties like The War of the DJs, a cult event that lasted nearly a decade and led to the discovery of some of India’s most celebrated DJs.

ErosSTX’s music segment has continued to scale on the back of increasing digital revenues and performance rights to reach Rs 15.3 billion in FY2019, clocking a year on year growth of 8.3 per cent. The segment is pegged to cross Rs 20 billion by 2022. With digital revenues contributing a dominating 80 per cent, music labels recorded a handsome annual growth of 20 per cent. YouTube accounted for 45 per cent of labels’ digital revenues.