MUMBAI: Rajiv Lakshman, one of the masterminds behind iconic reality TV juggernauts MTV Roadies and Splitsvilla, has joined Infinitum Network as group head of intellectual properties, bringing his 25-year creative arsenal to the rapidly expanding multi-channel network.
"I'm thrilled to share that I've joined Infinitum Networks," announced Lakshman on his social media. The content veteran, who has spent over two decades crafting genre-defining shows across adventure, romance, culinary and startup territories, is set to inject his creative firepower into one of India's fastest-growing digital content stables.
Already a heavyweight in the digital arena, Infinitum boasts a staggering global footprint that would make even tech giants blush:
• 200+ influencers with a combined following of 24 million+
• 400+ shows across 10+ platforms
• Content in 100+ languages reaching 160+ countries
• A whopping 4 billion+ followers across platforms
• 60 million+ subscribers across 400+ YouTube channels
The MCN has made content for platforms such as aha, Star, Disney Hotstar (JioHotstar), Zee5, Asian Cinemas, Moj, Geetha Arts, facebook, ShareChat and YouTube.
The network's talent pool reads like a who's who of digital fame, featuring influencer powerhouses such as Srishti Shukla (6 million followers), Deepthi Sunaina (4.2 million), and Shanmukh Jaswanth (2.7 million). Its YouTube portfolio includes NBK Originals with a jaw-dropping 10 million subscribers.
Looking beyond traditional MCN boundaries, Lakshman's vision for Infinitum includes creating cross-platform franchises that can travel globally while nurturing emerging talent from tier two and tier 3 cities.
"What excites me most about Infinitum is their hybrid approach," Lakshman explained, highlighting the network's impressive track record of producing 275+ web series and educational content across multiple languages.
His bullish strategy aims to establish Infinitum as the launchpad for creators transitioning from social to mainstream media while developing sustainable economic models that fairly reward talent – a refreshing approach in an industry often criticised for exploiting creative minds.
As traditional media continues its digital metamorphosis, Lakshman's move signals a seismic shift in how content powerhouses are positioning themselves in the creator economy's gold rush.
