MUMBAI: Samsung TV Plus, India’s top free ad-supported streaming television (Fast) service, has amped up its entertainment play by onboarding four of B4U Network’s most popular channels — B4U Movies, B4U Music, B4U Kadak and B4U Bhojpuri.

The tie-up boosts Samsung TV Plus’s tally to over 125 Fast channels, adding heft to its bid to dominate the connected TV (CTV) landscape. The platform continues to court the country’s digital-first viewers with a curated smorgasbord of films, music, and regional hits — all at zero cost.
 
“Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new Fast Channels from the house of B4U, we aim to enhance access to the latest from the world of entertainment. This collaboration with B4U underscores our dedication to this vision,” said Samsung TV Plus India head of partnerships Kunal Mehta.

B4U, a stalwart in Indian broadcasting with reach across more than 100 countries, brings to the table a rich trove of Hindi cinema, chart-topping music and vibrant regional fare.

“Connected TV (CTV) has emerged as a significant force in the Indian media landscape, revolutionizing how audiences consume content,” said B4U chief revenue officer Johnson Jain.“In line with this, our approach has pivoted on reaching a broader and more diverse audience base. We are delighted to announce our collaboration with Samsung TV Plus, bringing our curated set of channels to their platform. Through this partnership, we aim to engage viewers with high-quality entertainment — featuring top-tier movies and the best in music — delivered seamlessly on a premium CTV experience.”

As the race to capture eyeballs in India’s connected homes intensifies, the Samsung-B4U alliance serves up a potent mix of nostalgia, pop culture and mass appeal — positioning the Fast service as a go-to destination for free, high-quality entertainment.