Mumbai: Samya Deb has joined YouTube as head of brand creative studio, as per his LinkedIn profile. Deb, who is a co-founder of Northeast Edit, has moved from Airbnb as regional creative director, APAC.

"Looks like the trial subscription to my early-retirement plan has come to an end. I have recently joined YouTube as Head of Brand Creative Studio, APAC. The mandate is to create an unprecedented stream of culture defining brand work to celebrate the most diverse creative community on the planet," he wrote in a LinkedIn post.

Deb has over a decade’s experience in leading creative studios. In his over six-year stint at Airbnb, he helmed multiple roles such as creative consultant, regional creative director and head of design for the APAC region.

Prior to Airbnb, Deb worked with companies like Bates CHI & Partners, Matrix, DY Works, Cowan and Superunion.