NEW DELHI: Adding more names to its growing senior management, live streaming platform Twitch has announced the appointment of Sandeep Suvarna as its APAC head of marketing.

Suvarna comes with more than 15-years of experience working across brands like LinkedIn, FOX Networks and Yahoo, where he was responsible for launching new markets in APAC, brand marketing, consumer growth and retention.

Suvarna’s appointment leads recent hires in Singapore, to grow the Twitch user base and improve services for content creators, media partners, agencies, advertisers, publishers, and developers across Asia Pacific, the company stated. Suvarna will oversee Twitch’s marketing strategies for APAC audiences, and will build and implement marketing campaigns in the region. 

Suvarna said, “Twitch is redefining the way we think about entertainment and provides a point of connection for millennials and members of Generation Z who visit the service to socialise with communities of like-minded individuals and creators."

The news of appointment comes days after Twitch hired Sunita Kaur from Spotify as its APAC managing director.