MUMBAI: Stuck in scroll purgatory again? RunnTV says it’s time to run from decision fatigue and straight into effortless binge mode. In a world where OTT fatigue is real and growing, RunnTV is ditching the dilemma with a cheeky new campaign that asks the eternal question: “Kab tak karoge scroll?”

The digital-first push, launched across platforms, taps into a pain point that every streamer knows too well wasting minutes (sometimes hours) scrolling for something to watch, only to give up or rewatch the same old comfort show. The campaign’s ad films nail the mood: a remote-flipping viewer visibly exhausted by choice paralysis, a mobile scroller stuck in a never-ending loop both rescued by one smart switch to RunnTV.

As India’s first independent FAST (Free Ad-supported Streaming TV) platform, RunnTV delivers lean-back, linear entertainment without the hassle of choosing. No subscriptions. No painful decisions. No more doomscrolling. Just tap in and zone out.

The platform features a curated mix of live TV-style channels from movies, music, short films, and kids content to news and infotainment. RunnTV also auto-personalises your viewing experience based on your habits adjusting language, sequencing and channel preferences all while you watch.

"We wanted to show people what they feel daily," says the RunnTV marketing team. "The average user spends over 20 minutes daily just trying to decide what to watch. RunnTV is the antidote to that fatigue.”

The campaign positions RunnTV not just as another app, but as a refreshing fix in an overcrowded OTT landscape. Whether you’re a casual viewer, serial scroller or a full-blown binge beast the message is clear: skip the search, ride the Runn.

Available across TV and mobile, RunnTV doesn’t require a login but recommends one for a more customised feed. And with its no-subscription, ad-supported model, it’s aiming squarely at OTT-weary users across India who just want to watch something anything now.

So, next time you find yourself endlessly scrolling through thumbnails, remember: entertainment shouldn’t feel like work. With RunnTV, it’s one tap and done.