MUMBAI: Shemaroo Entertainment is all set to strengthen its leadership team with appointments in new products and digital marketing.

Vaibhav Goyal has been appointed as general manager, head of products in new media & technologies and Omprakash Singh joins as digital marketing lead. The appointments are Mumbai-based and are expected to help drive the company’s growth in its new transitional phase.

Commenting on the recent hires, Shemaroo Entertainment director Hiren Gada said, “It is an exciting time for us at Shemaroo and we are pleased to have Om and Vaibhav on board. In line with our accelerated growth plans, we have hand-picked all the three experts from some of the best organisations in the media and entertainment space. We look forward to scale our brand and offerings with the new hires.”

Vaibhav Goyal has over 13 years of experience in media & entertainment and telecom. An alumnus of IIT Madras, he joins from Reliance Jio, where he was a senior product manager working on JioTV. In the past, he has worked with Hungama, Nokia and TCS. At Shemaroo, he will lead the digital products development and strategy.

Omprakash Singh has 11 years of experience and joins from Law & Kenneth Saatchi & Saatchi, where he was the digital business head on Renault India. A bachelor of computer application, Singhalso co-founded a creative digital start-up Tiki Tech and was part of it for over five years before he moved to Everymedia Technologies. At Shemaroo he will be heading all the digital marketing initiatives.