MUMBAI: Who is the first mover in the OTT space to introduce food as a genre? SonyLiv has -- on World Food Day (16 October) -- introduced the food genre to its existing line-up of diversified content.
Not only that, SonyLiv is committed to bringing the best of world cuisine to its viewers and will double its exclusive food content from the existing 4000 hours, in the next 12 months.
Giving its viewers a new level of experience of engaging with food, SonyLiv has joined hands with Padma Shri awardee, Chef Sanjeev Kapoor, Rajshri Food, a popular YouTube channel featuring renowned chefs like Varun Inamdar and Ruchi Bharani, to satiate the taste-buds of food lovers and enthusiasts alike and take them on a gastronomic delight.
SonyLiv will feature Rajshri's episodes spanning a duration of 5-7 minutes each.
FoodFood, an Indian food and lifestyle TV channel since 2011, will continue its run on SonyLiv by bringing the best from the culinary world to your devices, as well as engaging discussions between Kapoor and other celebrated Indian chefs like Harpal Singh Sokhi, Amrita Raichand, Anupa Das, Ajay Chopra, Shailendra Kekade, Saransh Goila, Shilarna Vaze, Vicky Ratnani, Rakesh Sethi, Shantanu Gupte and Pranav Joshi.
Sony Pictures Networks India EVP and head – digital business Uday Sodhi: “With the introduction of the food genre, SonyLIV is committed to engaging its viewers with the best of world cuisine curated by top celebrity chefs. We have displayed our pioneering edge by being the first OTT platform in India to introduce the category of food. It is going to be a major genre on SonyLiv, going forward, in addition to entertainment and sports.”
Kapoor says: “Via this association with SonyLiv, I hope to repeat the same success in the digital world. Experimentation and innovation are the key pillars for any chef, and we will display the best that world cuisine has to offer."
Rajshri Foundation trustee Neha Barjatya says: "Rajshri YouTube channel has over 800 pure vegetarian recipes. This association will add to the richness of content available on SonyLiv."
