Mumbai: WarnerMedia-owned video streaming service HBO Max has brought on board SonyLIV’s Sugata Mukherjee as head of content for India.

In this new role, Mukherjee will report to HBO Max managing director for India & Southeast Asia Amit Malhotra.

Mukherjee comes with over 16 years of experience in digital media, TV broadcast, and publishing. He joined Sony Pictures Networks India (SPNI) in February last year as head of original content for the company’s digital OTT platform. Before SPN, he worked with Hotstar as content strategy and production head.

He has been associated with Star India since 2013, first as VP and head of commissioning and later as editor - content studio, where he was responsible for content acquisitions, development, and strategy. In 2018, he moved to Hotstar.

Mukherjee has also worked with companies like Pan Macmillan where he was the publisher and editor-in-chief. He was previously associated with Harper Collins Publishers as managing editor and rights director.