MUMBAI: As all streaming platforms in India are becoming more bullish on original content slate, Sony Pictures Networks India (SPN) is also rebuilding its digital team. Few months after handling SonyLIV’s responsibility to Danish Khan, the over-the-top (OTT) platform is roping in Saugata Mukherjee to head its original content, as per sources.
Mukherjee has been associated with Hotstar since July 2018 as head of creative and development for Hotstar Specials. “As the creative head of the specials, my mandate is to strategise, commission, develop and curate the Specials slate for Hotstar,” as he puts it on his Linkedin profile.
The content strategist has been associated with Star TV Network since 2013. He commissioned, acquired, incubated and produced new shows for the Star TV network. Later as the editor of Star Plus, he was responsible for acquisition, development and content strategy.
After a long stint at SonyLIV, Uday Sodhi moved on from the organization last year. He was responsible for the introduction of its subscription model, re-launch of the platform and the international launch of SonyLIV subscriptions, among others.
At the time of publishing the story, SonyLIV denied to comment on the news. Mukherjee was also unavailable for comment. He is likely to join early February.
