MUMBAI:  Prime Focus Technologies (PFT), the muscle behind indigenous tech Clear and a global maven in AI-led media solutions, has inked a long-term pact with Stage —the homegrown OTT star championing regional India. The goal? To supercharge Stage’s content operations and serve up smart entertainment with a tech twist.

With this tie-up, Stage will plug into PFT’s Clear media asset management (Mam) and Clear AI suite. Expect an overhaul of workflows, from AI-assisted post-production to intelligent tagging, slick compliance, natural language search, and turbo-charged team collaboration. In short: more brains, less brawn.

“As our content library continues to grow, adopting a forward-looking Mam platform became crucial,” said  Stage co-founder Shashank Vaishnav. “With Clear and its integrated AI features, we gain the scalability and intelligence to enhance operational efficiency, improve metadata quality, and ensure quick access to the right content. We’re looking forward to the innovation and impact this partnership will bring.”

PFT SVP & head of APAC Anupam Sharma added: “We’re thrilled to collaborate with Stage on this transformative journey/This agreement underscores the increasing demand for intelligent Mam systems that go beyond asset management—unlocking insights, accelerating workflows, and driving monetization through AI.”

This alliance marks another feather in PFT’s APAC cap and underscores its growing grip on the media-tech landscape across borders.

(Featured in the picture above Stage co-founder Shashank Vaishnav)