Mumbai: In continuation of its expansion in Asia, Lionsgate-owned Starz on Friday announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia. The service is being introduced in association with Telekom Malaysia (Unifi TV).

"We are thrilled to launch the eagerly-anticipated Lionsgate Play app in Malaysia, delivering the finest global entertainment to captivate our audiences with bespoke content encompassing current releases and our vast premium library, all at an affordable price and at consumers’ convenience," said Lionsgate Play MD of South Asia and networks - emerging markets Asia Rohit Jain. 

"We are also pleased to launch with a great partner in Telekom Malaysia, who will give us a strong head start in the territory with their broadband reach and deep streaming offering," Jain added.

Lionsgate Play debuted in India in 2019 and the subsequent expansion took it into Indonesia, Sri Lanka, Bangladesh and, most recently, the Philippines.

“This partnership will solidify our strong consumer offering with an extensive premium library. Lionsgate Play boasts iconic, bold and edgy content that is gripping and will be loved by our subscribers," said Telekom's content head for Unifi TV Ho Hock Doong.

Lionsgate Play Malaysia will bring blockbuster film franchises such as "The Hunger Games", "The Twilight Saga" and "Now You See Me" as well as popular and critically acclaimed TV series "Weeds," "Power," “Mad Men” and "The Spanish Princess" among others, to Malaysian audiences.