MUMBAI: Swift TV, one of India’s fastest-growing Free Ad-Supported Streaming Television (FAST) platforms, has further expanded its content offering with the launch of two dynamic new channels — Fully Faltoo and KaanPhod Music.
With this addition, Swift TV reinforces its commitment to providing a comprehensive and diverse entertainment experience, offering premium content free of cost to viewers across smartphones, Smart TVs, Fire Stick, and other connected devices.
Fully Faltoo, a brand under the JioStar umbrella, brings an exciting lineup of reality shows, comedy content, and youth-focused entertainment with shows like Roadies and Splitsvilla, Known for its distinct, vibrant tone, the channel is designed to cater to audiences seeking light-hearted and engaging content.
KaanPhod Music emerges as a fresh destination for India’s growing indie music scene. With a strong focus on original music, emerging artists, and independent voices with the catalogue of Coke Studio and MTV Hustle, Kaan Phod Music adds a new dimension to Swift TV’s music offering, appealing to an evolving audience looking for diverse soundscapes beyond mainstream tracks.
As part of the launch initiative, Swift TV collaborated with popular youth icon Rannvijay Singha for a digital campaign, where he introduced the platform’s offerings in a fun, relatable reel — highlighting Swift TV’s promise of free, seamless entertainment anytime, anywhere.
Speaking on the new additions, Adarsh Chauhan, Head of Marketing at Swift TV, said, “We are pleased to welcome Fully Faltoo and Kaan Phod Music to the Swift TV platform. These channels not only enhance the variety and depth of our content library but also align with our vision of democratizing high-quality entertainment by making it accessible to all, without any subscription costs.”
Swift TV now offers users access to 100+ live channels across genres including news, movies, sports, reality shows, music, and kids’ entertainment — continuing its journey of redefining the free streaming experience in India.