KOLKATA: As media companies start seeing a rebound in business after the initial shock of the Covid2019 crisis, many of the biggies have begun rolling back pay cuts. The latest addition to the list is Times Internet Limited (TIL).

In a virtual fireside chat hosted by Indiantelevision.com, TIL COO Puneet Gupt said that employee salaries are back to the original levels and variables have been paid as well. While many media organisations are reducing team sizes, TIL has started selective hiring. In fact, TIL has seen gradual growth in last four-five months as market forces gain equilibrium, Gupt said.

Recently, New Delhi Television Ltd (NDTV) also said that it has ended salary cuts imposed on employees in the wake of the pandemic. According to media reports, major broadcasters like ZeeL, Viacom18, Star & Disney India also ended pay cuts starting from end September.