KOLKATA: With an overwhelming surge of users on over-the-top (OTT) platforms, the global SVoD users are growing significantly. Analyst firm Digital TV Research expects five global platforms to have 678 million paying SVoD subscribers by 2025 based on September results.

While Disney+ has already added over 73 million subscribers, it will add another 112 million subscribers between 2020 and 2025 to reach 194 million. The report adds that Netflix will increase its subscriber base by 73 million.

“Much of Disney+’s initial growth came from the US, mainly due to the attractive bundle of Disney+ with ESPN+ and Hulu. More recently, India’s Disney+ Hotstar subs count has rocketed due to its coverage of IPL cricket. The US and India will account for nearly half of Disney+’ subscriber base by 2025,” Digital TV Research principal analyst Simon Murray says.

According to the report, the streaming giant Netflix will take its revenue up to $37 billion and its rival Disney+ will generate $13 billion in revenue by 2025. The report adds this is a lot lower than Netflix due to lower ARPUs charged in developing markets.