MUMBAI: Video streaming services are in the race to grab the attention of India's surging internet audience. Streaming platforms have left no stones unturned with their investments. However, the question mark on monetising content still remains.

While advertising has been the primary monetisation mode till now, subscription will have to catch up soon.

A recent report by MPA also predicted that subscription will form a major chunk of revenue for OTT platforms in the coming years.

At the stage of Vidnet 2019 , experts from the industry will discuss the pressing issue of fine tuning models of monetisation – a session that assesses the challenges video-on-demand services face in pocketing a share of the consumer's wallet, a deep dive into new monetising models, sachet pricing and the potential of branded solutions.

There is no single solution for monetisation in a dynamic market like India. It depends on factors such as content genre, target audience, scale and competition. However, OTT players are attempting many ways such as sachet pricing, content bundling, regional packs, offline payments and collaboration. A session at the Vidnet Summit on 3 October will capture all questions related to the issue.