MUMBAI: Cricket continues to rule in India. Even if you don’t have the likes of Virat Kohli, Mahendra Singh Dhoni, Yuvraj Singh and Rohit Sharma on the field or screen.

The team at the 21st Century Fox owned Hotstar were more than happy to discover the upscaling in viewership that even women’s cricket has been getting.

The recently concluded ICC Women’s World Cup 2017 final featuring India and England has notched up new records, if a press release from Hotstar is to be believed. The Indian cricketing eves lost by a slender margin; England’s ladies kept their nerves to pick up their trophy.

Hotstar says India’s second-ever entry into a Women’s World Cup final had a peak concurrency of 1.9 million simultaneous viewers. And this happened in the tragic forty eighth over with India needing 11 runs to win off 12 balls.

The release syas that “this was higher than the average concurrency of many of the marquee men’s cricket tournaments on Hotstar in the last year, a feat in its own right and an inflection point in women’s sports. While Vivo IPL 2017 saw a predictable list of state-wise tune-ins, consistent with team loyalties, the Women’s World Cup saw a surprise entrant in UP, which along with Maharashtra, contributed to 25 per cent of total viewership.”