MUMBAI: ZEE5, India's fastest growing ConTech brand,has strengthened its LIVE TV offering in the news content space by addingTamil Nadu’s most preferred news channel PolimerNews.With this addition, ZEE5’s news portfolio will offer uninterrupted access to state/country specific local news specially curated for all its subscribers across various languages.Having launched its operations in February 2018 with a strong acquired content portfolio and successively strengthening its original content portfolio, ZEE5 has now strongly established its news section too.
Polimer News is an Indian television channel based in Chennai, India. It was launched by Kalyana Sundaram as a local TV station in Salem, which was carried only on subscription providers. It later changed its programming to an entertainment network and expanded its coverage area to the whole State of Tamil Nadu.
Aparna Acharekar, Programming Head, ZEE5 India said,“With this partnership, ZEE5 will open its platform forTamil languageviewers who want to be constantly updated about the latest happenings in and around the globe through Tamil Nadu’smost preferrednews channel, Polimer News. Our association with the channel aligns well with our commitment to making ZEE5 as India’s only multilingual OTT platform as the one-stop destination for digital news consumption anytime, anywhere.”
P V Kalyansundaram, Founder and Owner, Polimer TV said “The increasing growth in the world of OTT has disrupted the information and entertainment industry. We are thrilled and privileged to join hands with ZEE5, as it gives easy access to our viewers to watch content on their smartphones. This partnership helps us to widen our reach among the young audience. Currently, PolimerNews is the leading news network catering to All districts across Tamil Nadu.With this association, we are certain that ZEE5 will have a great opportunity and upsurge in their engagement among Tamilian audience.”
ZEE5 has a wide news library of leading regional channels on the platform such as Doordarshan News, 24 Ghanta and Raj News. Additionally, the platform also gives viewers access to India’s biggest news channel Republic TV, international news channels such as BBC World News, CNN and Chardikla Time TV.
Since its launch,ZEE5 has been focused on bringing a wide range of content to its regional viewers including catch-up TV, Original Content, digital premieres of blockbuster movies and so on. ZEE5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.
